Patrick McGuire, a former executive at Vice and former Red Bull marketer, has joined forces with Intercom co founder Eoghan McCabe to announce a new media venture called Soon. The brand, which targets technology and innovation stories, secured representation from Creative Artists Agency (CAA) shortly after its public reveal.
Founders Bring Media and Tech Credibility
McGuire spent more than a decade shaping content strategy at Vice, where he oversaw several digital initiatives that blended culture with emerging technology. His tenure at Red Bull added a layer of brand storytelling that emphasized high energy and global reach. McCabe, on the other hand, helped build Intercom into a leading customer messaging platform, guiding product development and scaling operations across multiple continents.
The partnership merges two distinct skill sets: deep editorial experience and proven technology entrepreneurship. Both founders have a track record of launching and scaling ventures that resonate with digitally native audiences.
Soon: A Tech Focused Media Brand
Soon positions itself as a destination for in‑depth reporting on breakthrough technologies, startup ecosystems, and the cultural impact of innovation. The editorial team plans to produce long form articles, video documentaries, and podcast series that explore topics ranging from artificial intelligence to sustainable energy solutions.
Unlike traditional tech publications that rely heavily on press releases, Soon aims to cultivate original reporting by embedding journalists within startup hubs and research labs. The brand also intends to host live events and virtual panels that bring together founders, investors, and thought leaders.
Content Pillars
- Emerging Technologies – coverage of AI, blockchain, quantum computing and more.
- Startup Ecosystems – deep dives into regional hubs such as Silicon Valley, Berlin and Singapore.
- Culture of Innovation – how new tools reshape work, education and entertainment.
Strategic Partnership with Creative Artists Agency
Signing with CAA provides Soon with a powerful platform for talent representation, brand partnerships, and distribution opportunities. CAA’s extensive network in entertainment, sports and digital media can help the brand secure high profile interview subjects and exclusive content deals.
According to a statement from CAA, the agency sees “significant potential in media brands that blend rigorous journalism with a technology lens.” The partnership also opens doors for Soon to collaborate on branded content projects with major advertisers seeking authentic tech narratives.
What CAA Brings to the Table
- Access to a global roster of influencers and thought leaders.
- Negotiation support for licensing and syndication agreements.
- Strategic guidance on audience growth across platforms.
Industry Landscape for New Media Ventures
The digital media market has seen a surge of niche outlets that focus on specific audiences. According to a recent report by Bloomberg, investment in media startups grew by more than 30 percent in the past two years, driven by advertisers seeking targeted engagement.
At the same time, legacy publishers are restructuring their digital divisions to compete with agile newcomers. A Reuters analysis notes that brands that combine high quality reporting with strong community building are outperforming traditional ad‑driven models.
For a brand like Soon, the challenge lies in balancing journalistic independence with the commercial realities of a subscription and advertising hybrid model.
Key Trends Shaping the Space
- Rise of subscription based revenue streams.
- Increased demand for video and audio formats.
- Growing importance of data driven audience insights.
Potential Paths Forward for Soon
With CAA’s backing, Soon can explore several growth avenues. One option is to develop a premium membership tier that offers ad‑free access, early releases of investigative pieces, and exclusive event invitations. Another possibility is to partner with technology conferences to produce live coverage and post‑event content packages.
Both founders have expressed interest in leveraging their networks to secure seed funding from venture capital firms that specialize in media and technology. Early investors could provide not only capital but also strategic mentorship on scaling editorial operations.
In addition, Soon may consider licensing its original documentaries to streaming platforms, a model that has proven successful for other niche producers.
Overall, the combination of seasoned media leadership, tech entrepreneurship, and agency representation positions Soon to make a notable impact in the crowded tech media arena.
As the brand rolls out its first series of stories, industry watchers will be keen to see how its editorial voice differentiates itself from established players while navigating the evolving economics of digital publishing.
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