The highly anticipated rematch between Conor McGregor and Max Holloway has broken records for the Ultimate Fighting Championship (UFC). The event, which took place on July 11, drew an impressive 6.5 million viewers across the United States and Latin America on Paramount+.
Record-Breaking Viewership
The main card featuring the McGregor-Holloway rematch peaked with 8.3 million concurrent streams, making it one of the most-watched events on the streaming platform. According to Paramount Skydance, this is more than any other exclusive live event on the streamer, with the exception of Super Bowl LVIII.
UFC's Growing Popularity
The UFC has been experiencing a surge in popularity in recent years, with a growing fan base and increasing viewership numbers. The organization has been working to expand its reach, partnering with streaming platforms like Paramount+ to bring its events to a wider audience.
The success of the McGregor-Holloway rematch is a testament to the UFC's growing popularity and its ability to draw in large audiences. The event was highly anticipated, with fans eager to see the two fighters face off in the octagon once again.
What's Next for the UFC?
The UFC has a number of exciting events lined up in the coming months, including several high-profile fights and tournaments. With its growing popularity and increasing viewership numbers, the organization is poised for continued success in the world of mixed martial arts.
The UFC's partnership with Paramount+ has been a key factor in its success, allowing the organization to reach a wider audience and bring its events to fans around the world. As the UFC continues to grow and expand, it will be exciting to see what the future holds for the organization and its fighters.
In conclusion, the McGregor-Holloway rematch was a huge success for the UFC, breaking records and drawing in millions of viewers. The event was a testament to the organization's growing popularity and its ability to put on exciting and entertaining fights.
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