Spider-Man Swings Into Theaters

Spider-Man: Brand New Day

Just weeks after "Supergirl" underperformed at the box office, the ninth live-action Spider-Man film since 2002 is expected to premiere with a projected global opening of as much as $465 million.

Marlow Stern, chief correspondent at Variety, joins CBS News to discuss the upcoming film.

Box Office Projections

The film is expected to perform well at the box office, with some projections suggesting it could reach up to $500 million in its opening weekend.

Here are some key points about the film's box office projections:

• Projected global opening: $465 million
• Projected domestic opening: $200 million
• Projected international opening: $265 million

Superhero Franchises

The success of Spider-Man: Brand New Day comes at a time when other superhero franchises are struggling.

For example, the recent "Supergirl" film underperformed at the box office, and other franchises such as "The Avengers" are also experiencing a decline in popularity.

However, the Spider-Man franchise remains one of the most popular and successful superhero franchises in the world.

Why Spider-Man Endures

So why does the Spider-Man franchise continue to endure while other franchises struggle?

Here are a few possible reasons:

1. The character of Spider-Man is widely relatable and appealing to audiences.
2. The franchise has a strong track record of producing high-quality films.
3. The franchise has been able to evolve and adapt to changing audience preferences.

Overall, the success of Spider-Man: Brand New Day is a testament to the enduring popularity of the Spider-Man franchise.