The Vision Behind the Campaign
David Yurman announced its 2026 holiday collection with a cinematic approach that places the brand at the heart of New York. The campaign is designed to blend the city’s winter light with the sparkle of the brand’s signature cable‑wrapped pieces. Creative director Inde Navarrette led the concept, aiming to tell a story of celebration, intimacy and urban elegance.
Key Talent: Inde Navarrette, Michael B. Jordan, Yerin Ha
Inde Navarrette, known for her work on high profile fashion editorials, brings a fresh narrative tone to the project. Her partnership with actor Michael B. Jordan adds star power and a sense of modern masculinity. South Korean actress Yerin Ha contributes a cross‑cultural dimension, reflecting the global reach of the brand.
Inde Navarrette’s Creative Direction
Navarrette’s storyboard emphasizes moments that many New Yorkers experience during the holiday season: a quiet walk across the Brooklyn Bridge at dusk, a warm coffee break in a Greenwich Village café, and a glittering evening on a rooftop overlooking the skyline. Each scene is staged to highlight a specific piece from the collection.
Michael B. Jordan’s Role
Jordan appears as a contemporary New Yorker who balances a demanding career with personal rituals. In one vignette, he pauses on a city bench, adjusting a cuff bracelet that reflects the street lights. The portrayal aligns with the brand’s message of confidence and understated luxury.
Yerin Ha’s Presence
Ha’s segments focus on elegance in motion. She is filmed gliding through a snow‑kissed Central Park pathway, her necklace catching the soft glow of lanterns. Her performance adds a lyrical quality that complements the campaign’s visual rhythm.
New York as a Narrative Canvas
The city itself functions as a character. Locations were chosen for their iconic status and seasonal atmosphere. The production team secured permits for the NYC tourism board to film at the Rockefeller Center ice rink, the historic Woolworth Building lobby, and the bustling streets of Times Square after dark.
Winter Light and Architecture
Architectural details such as the Art Deco façade of the Chrysler Building provide a backdrop that echoes the brand’s heritage. The campaign uses natural winter light to create reflections that enhance the metallic tones of the jewelry.
Everyday Holiday Moments
Scenes also capture ordinary celebrations: a family opening gifts in a loft, friends sharing a toast at a rooftop bar, and a solitary figure admiring the city skyline from a high‑rise balcony. These vignettes reinforce the idea that luxury can be part of daily life.
Signature Pieces and Design Highlights
The holiday collection introduces several new designs while reinterpreting classic motifs. Notable items include:
- A diamond‑set cable bracelet that mirrors the city’s skyline.
- A rose gold cuff featuring a subtle snowflake engraving.
- A set of stud earrings inspired by the geometric patterns of subway tiles.
- A limited‑edition pendant shaped like a stylized snow globe.
Each piece is crafted with the brand’s hallmark craftsmanship, combining precious metals with ethically sourced gemstones. The collection’s color palette ranges from icy silver to deep midnight blue, reflecting the seasonal mood.
Behind the Scenes: Production and Styling
Styling director Amy Lee coordinated wardrobe that blends contemporary streetwear with timeless elegance. Fabrics such as cashmere, velvet and silk were chosen to complement the jewelry’s texture. The color scheme of the clothing mirrors the campaign’s palette, allowing the pieces to stand out without overwhelming the visual narrative.
Photographer James K. Wong employed a mix of natural and artificial lighting to capture the reflective qualities of the metalwork. In an interview with Vogue, Wong explained that the goal was to make the jewelry feel like an extension of the city’s own sparkle.
Technical Aspects
The shoot utilized high‑resolution digital cameras paired with anamorphic lenses to achieve a cinematic depth of field. Post‑production color grading emphasized cool tones while preserving the warmth of the gold pieces.
Reception and Early Impact
Early reactions from fashion editors and consumers have been positive. The New York Times style section highlighted the campaign as a “masterclass in blending brand heritage with modern storytelling.” Social media metrics show a rapid increase in engagement, with the hashtag #YurmanHoliday2026 trending across platforms within hours of the launch.
Industry analysts note that the campaign’s focus on relatable city moments may broaden the brand’s appeal to younger demographics while retaining its core luxury audience. Sales data released by the company indicate a 12 percent rise in online traffic during the first week of the campaign.
Future Outlook
David Yurman plans to extend the campaign into a limited‑time pop‑up experience in Manhattan’s SoHo district. The installation will feature interactive displays that allow visitors to try on select pieces while immersing themselves in the campaign’s visual story.
Overall, the 2026 holiday campaign positions David Yurman as a brand that honors its legacy while embracing contemporary culture. By featuring Inde Navarrette, Michael B. Jordan and Yerin Ha, the campaign captures a blend of artistic vision, star appeal and authentic New York spirit.
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